Footage of Martin Luther King Jr. included in Mercedes TV ad
Martin Luther King Jr.: Preacher, civil rights icon, martyr -- and German luxury-car pitchman?
Well, yes. The modern champion of racial emancipation is one of the unlikely stars of a new ad for Mercedes Benz that uses some famous faces and evokes some historical moments, real and staged, on behalf of the automaker's most advanced, and most expensive, new model.
Grainy footage of King, arms raised in mid-oratory, appears briefly in the commercial followed by flashes of others in a similar posture, including Muhammad Ali dancing around a fallen opponent, the late maestro Leonard Bernstein in concert and tennis superstar Roger Federer falling to his knees to celebrate a victory. There's also a snippet of people raising their arms in triumph during the fall of the Berlin Wall in 1989 and a re-created scene of technicians exulting over the Apollo moon landing in 1969....
The ad doesn't say so, but the SLS AMG retails for $175,000 -- which probably wasn't what King had in mind when he was advocating for economic justice for America's poor in the 1960s....
Read entire article at WaPo
Well, yes. The modern champion of racial emancipation is one of the unlikely stars of a new ad for Mercedes Benz that uses some famous faces and evokes some historical moments, real and staged, on behalf of the automaker's most advanced, and most expensive, new model.
Grainy footage of King, arms raised in mid-oratory, appears briefly in the commercial followed by flashes of others in a similar posture, including Muhammad Ali dancing around a fallen opponent, the late maestro Leonard Bernstein in concert and tennis superstar Roger Federer falling to his knees to celebrate a victory. There's also a snippet of people raising their arms in triumph during the fall of the Berlin Wall in 1989 and a re-created scene of technicians exulting over the Apollo moon landing in 1969....
The ad doesn't say so, but the SLS AMG retails for $175,000 -- which probably wasn't what King had in mind when he was advocating for economic justice for America's poor in the 1960s....