Logo by logo, ND school changes its brand
GRAND FORKS, N.D. (AP)—Duke without the Blue Devil? Notre Dame without the Fighting Irish? Most students and alumni at those proud universities wouldn’t dream of dropping those enduring symbols of school pride.
But that’s exactly what’s happening at the University of North Dakota, where the state’s flagship school is undergoing a mandatory facelift after the NCAA concluded the 80-year-old Fighting Sioux nickname was hostile and abusive.
North Dakota was the nation’s last college to challenge an NCAA edict against American Indian mascots and images. But eventually, an NCAA lawsuit forced the school to reconsider, and the state Board of Higher Education said it would retire the nickname if the school didn’t obtain permission from the Spirit Lake and Standing Rock Sioux tribes. Spirit Lake endorsed the nickname; Standing Rock did not....
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But that’s exactly what’s happening at the University of North Dakota, where the state’s flagship school is undergoing a mandatory facelift after the NCAA concluded the 80-year-old Fighting Sioux nickname was hostile and abusive.
North Dakota was the nation’s last college to challenge an NCAA edict against American Indian mascots and images. But eventually, an NCAA lawsuit forced the school to reconsider, and the state Board of Higher Education said it would retire the nickname if the school didn’t obtain permission from the Spirit Lake and Standing Rock Sioux tribes. Spirit Lake endorsed the nickname; Standing Rock did not....