Recipe for Coke? One More to Add to the File
ATLANTA — Over the years, the public radio show “This American Life” has done some ambitious work. It was the first media outlet in the country to broadcast lengthy interviews with Guantánamo Bay prisoners. It sent reporters to Iraq for a month. And it exposed the misdeeds of a hedge fund.
So what other topic could be so weighty, so captivating that it would cause the radio show’s Web site to crash under a stampede of visitors?
A soft-drink recipe.
The host, Ira Glass, revealed on last weekend’s show what he claimed was the original formula for Coca-Cola. He found it buried in a little-noticed article in the archives of The Atlanta Journal-Constitution....
“It’s sobering,” Mr. Glass said. “We’ve done a lot of serious reporting on many serious things. But nothing that got the attention that we got from taking on a soft drink.”...
Read entire article at NYT
So what other topic could be so weighty, so captivating that it would cause the radio show’s Web site to crash under a stampede of visitors?
A soft-drink recipe.
The host, Ira Glass, revealed on last weekend’s show what he claimed was the original formula for Coca-Cola. He found it buried in a little-noticed article in the archives of The Atlanta Journal-Constitution....
“It’s sobering,” Mr. Glass said. “We’ve done a lot of serious reporting on many serious things. But nothing that got the attention that we got from taking on a soft drink.”...