Remembering 'Europe on 5 Dollars a Day'
NEW YORK -- Arthur Frommer first saw Europe in 1953 from the window of a military transport plane.He'd been drafted and was headed to a U.S. base in Germany. But whenever he had a weekend's leave or a three-day pass, he'd hop a train to Paris or hitch a ride to England on an Air Force flight. Eventually he wrote a guide to Europe for GIs and had 5,000 copies printed. They sold out at 50 cents apiece, and when his Army stint was over, he rewrote the book for civilians, self-publishing "Europe on 5 Dollars a Day" in 1957.
"It struck a chord and became an immediate best-seller," he recalled. On the 50th anniversary of the book's publication, Frommer is still being credited with helping to change leisure travel by showing average Americans that they could afford a trip to Europe. And while the dollar-a-day series is finally ending this year after selling millions of copies, the Frommer brand remains strong, with a new series from Arthur's daughter Pauline carrying on the tradition.
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"It struck a chord and became an immediate best-seller," he recalled. On the 50th anniversary of the book's publication, Frommer is still being credited with helping to change leisure travel by showing average Americans that they could afford a trip to Europe. And while the dollar-a-day series is finally ending this year after selling millions of copies, the Frommer brand remains strong, with a new series from Arthur's daughter Pauline carrying on the tradition.