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Google knows all with Web History

Google is set to keep a closer eye on what you do online with a new service that tracks of every web page you visit.

Web History, which is already available for American users, is being released to users worldwide in 26 languages today. The service allows surfers to keep tabs of the sites they have visited, and allows Google to provide more targeted results based on the sites users have looked in the past.

The system requires a piece of software to be installed which monitors your surfing habits and feeds the data back to Google. The system will then learn that a football fan who regularly searches for "Chelsea" is more likely to want match results than property listings in south west London.
Read entire article at Guardian