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May 8, 2023

Meta's Doom Spiral Stems From These Cognitive Biases

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Meta's Doom Spiral

At the heart of Meta's recent mass layoffs lies a tale of cognitive biases at play, wreaking havoc on the company's financial standing and employee morale. Mark Zuckerberg's ambitious bet on the metaverse, along with his unwillingness to admit that he might be wrong, have led the company into a downward spiral of shrinking profits and layoffs. This article will explore how three cognitive biases, in particular, have contributed to this doom spiral: confirmation bias, status quo bias, and sunk cost fallacy.

Confirmation Bias: Doubling Down on the Metaverse

Confirmation bias refers to the human tendency to search for, interpret, and favor information that confirms our preexisting beliefs or hypotheses. In the case of Meta, Zuckerberg's unwavering belief in the potential of the metaverse has driven him to prioritize this virtual world over other, potentially more lucrative, avenues of innovation. Despite signs that consumer enthusiasm for the metaverse may not match his own, Zuckerberg has continued to push forward with this ambitious initiative, dismissing skepticism from both employees and industry experts.

In an industry where other tech giants like Amazon, Microsoft, and Google are investing heavily in artificial intelligence, Zuckerberg's confirmation bias may be blinding him to the more profitable opportunities that lie outside of the metaverse. As a result, Meta's stock price has plummeted, and the company has suffered consecutive quarters of declining revenue for the first time since going public in 2012.

Status Quo Bias: Sticking to a Sinking Ship

Status quo bias is the human preference for maintaining the current state of affairs, even when change may be more beneficial. This bias can be observed in Zuckerberg's reluctance to pivot away from his metaverse vision, despite the growing challenges faced by Meta. As thousands of employees are laid off, it seems that the status quo bias has taken hold of Meta's decision-making processes, further exacerbating the company's troubles.

Instead of acknowledging the possibility that his metaverse gamble might be a mistake, Zuckerberg has chosen to double down on his vision, cutting costs and laying off employees in an attempt to maintain the status quo. This has led to an increasingly toxic work environment, with employees describing the atmosphere as "cutthroat" and morale at an all-time low.

Sunk Cost Fallacy: Pouring Money into a Failing Venture

The sunk cost fallacy is the tendency to continue investing in a project or decision based on the amount of resources already committed, rather than evaluating the current and future value of the investment. In the context of Meta, Zuckerberg's commitment to the metaverse has led to significant investments in resources, time, and money. This, in turn, may be fueling his determination to see the project through, despite mounting evidence that it may not yield the desired returns.

This sunk cost fallacy may be preventing Zuckerberg from objectively assessing the viability of the metaverse and considering alternative paths to success for Meta. By continuing to pour resources into the metaverse, Zuckerberg is deepening the company's financial woes and further damaging employee morale.

Lessons from Meta's Doom Spiral

Meta's current predicament offers valuable lessons for businesses and leaders alike. The dangers of cognitive biases, such as confirmation bias, sunken costs, and status quo bias, can have disastrous consequences when left unchecked. It's essential for leaders to be open to new information and consider alternative perspectives, even when these contradict their initial vision.

To avoid falling into a doom spiral similar to Meta's, companies must remain vigilant about the biases that can influence decision-making at the highest levels. By actively seeking diverse opinions and fostering a culture of open dialogue, organizations can better navigate the uncertain waters of business and avoid succumbing to the pitfalls of cognitive bias.


Meta's recent layoffs and declining performance can be traced back to the influence of cognitive biases, specifically confirmation bias, status quo bias, and sunk cost fallacy. As the company continues to face mounting challenges, it is crucial for leaders like Mark Zuckerberg to recognize and address these biases in their decision-making processes.

To prevent further damage to the company's reputation and financial standing, Meta must reevaluate its commitment to the metaverse and consider exploring other innovative technologies that may offer more promising returns. By acknowledging the influence of cognitive biases and fostering an environment where diverse perspectives are valued, Meta has the potential to regain its footing in the competitive tech landscape.

Ultimately, the story of Meta's doom spiral serves as a cautionary tale for businesses and leaders in every industry. It is a stark reminder of the importance of remaining vigilant against cognitive biases and the need to embrace change and adapt when circumstances demand it. In doing so, companies can better position themselves for success and avoid the mistakes that have befallen Meta.

Key Take-Away

Meta's cognitive biases led to layoffs and declining performance. Leaders must recognize biases and remain open to diverse perspectives to avoid similar pitfalls... >Click to tweet

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Dr. Gleb Tsipursky was lauded as “Office Whisperer” and “Hybrid Expert” by The New York Times for helping leaders use hybrid work to improve retention and productivity while cutting costs. He serves as the CEO of the boutique future-of-work consultancy Disaster Avoidance Experts. Dr. Gleb wrote the first book on returning to the office and leading hybrid teams after the pandemic, his best-seller Returning to the Office and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage (Intentional Insights, 2021). He authored seven books in total, and is best know for his global bestseller, Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Career Press, 2019). His cutting-edge thought leadership was featured in over 650 articles and 550 interviews in Harvard Business Review, Forbes, Inc. Magazine, USA Today, CBS News, Fox News, Time, Business Insider, Fortune, and elsewhere. His writing was translated into Chinese, Korean, German, Russian, Polish, Spanish, French, and other languages. His expertise comes from over 20 years of consulting, coaching, and speaking and training for Fortune 500 companies from Aflac to Xerox. It also comes from over 15 years in academia as a behavioral scientist, with 8 years as a lecturer at UNC-Chapel Hill and 7 years as a professor at Ohio State. A proud Ukrainian American, Dr. Gleb lives in Columbus, Ohio. In his free time, he makes sure to spend abundant quality time with his wife to avoid his personal life turning into a disaster. Contact him at Gleb[at]DisasterAvoidanceExperts[dot]com, follow him on LinkedIn @dr-gleb-tsipursky, Twitter @gleb_tsipursky, Instagram @dr_gleb_tsipursky, Facebook @DrGlebTsipursky, Medium @dr_gleb_tsipursky, YouTube, and RSS, and get a free copy of the Assessment on Dangerous Judgment Errors in the Workplace by signing up for the free Wise Decision Maker Course at

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