July 8, 2002
by Chris Weinkopf
IT WAS JESSE JACKSON who, years ago, perfected the art of the racial shakedown. Preying on white guilt and corporate America’s visceral fear of bad publicity, he would make the rounds of some of the nation’s biggest companies, question why there weren’t more black faces in the workrooms, and drop a few unsubtle hints about boycotts or making his" concerns" public.
That was all it ever took. Soon thereafter, the company would sign a pledge committing itself to more"diversity," which it wou