Source: NYT
Jun 15, 2009
The release of “womenomics” (by Claire Shipman and Katty Kay) this
month is just the latest example of publishers trying to knock off the
title of “Freakonomics,” the best-selling 2005 book by Steven D.
Levitt, an economist, and Stephen J. Dubner, a journalist.
Although some critics initially complained about that book’s “annoying
title,” “Freakonomics” was an instant success, generating, among other
things, a column in The New York Times Magazine, a blog on the Times
Web site (frea